“We are here for it,” Hickman continued, stating that because it was mostly LGBTQ people were creating the memes, he “knew that it was satire." It “makes fun of people who are actually homophobic. Then, a year later, a Maltese horse on a balcony would begin to go viral. Only now, it's being owned and used by those who previously were subject to being judged, turning the tables with wicked humor. Although the first image of Juan the horse that was uploaded to the web failed to create a meme trend, the Mirror Online article of a man safeguarding his horse from thieves created all sorts of questions way back in 2014. In a matter of seconds, one glance at the pooch's critical expression evokes the typical idea baked somewhere into our consciousness of a young person who has hidden their true self for so long finally telling the middle-class parents and being cast out of the family. Rather, this little pooch has been used to cast judgement, not on gay people, but as a way to light-heartedly poke fun on the very idea of homophobia itself. It’s interesting, almost ironic, her voice on Instagram has always been kind of sassy and a little gay, so it’s very ironic that she’s branded as homophobic.” “She’s not homophobic in real life!” Logan Hickman said in the March 2022 video. While the meme is typically referred to as "Homophobic Dog" or "Not Too Fond Of Gay People" you might find it also acknowledged under the name "Is this dog homophobic?", all of which Hickman and Campbell find particularly amusing.
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